With prom celebrations just around the corner, reaching younger customers becomes even more important than usual. Pinterest, which now has more than 10 million monthly users, is an effective way to reach a younger demographic, and the Social Media Guide for Floral Retailers and Wholesalers on this website can help you learn how to effectively manage and navigate your company’s own Pinterest page.

Pinterest is a way to curate and share engaging images and is ideal for visual items, making the site perfect for use by the floral industry. Images are easily categorized into “boards,” which can be informative (e.g. “Indigenous Flowers of France”) or more informal and whimsical (e.g. “Our Best Boutonnieres for Prom 2013”). The social media guide provides additional tips and best practices for using Pinterest in the floral industry.

The guide also includes the user-friendly video “How To Pinterest,” which provides more information and shows how one company uses Pinterest to share its work. Pinterest is a way for all sectors of the floral industry to showcase their brand in visual ways.

Register on this website to browse all the documents and videos featured in the guide, including:

• Social media marketing best practices 
• Channels, tools and techniques
• Optimizing for mobile 
• Real Industry Case Studies
• Literature Analyses

This project was coordinated by the American Floral Endowment (AFE) and funded by the FMRF and the Flower Promotion Organization (FPO).

ALEXANDRIA, VA – Jan. 17, 2013 – The Floral Marketing Research Fund (FMRF) received a $600,000 donation from the Flower Promotion Organization (FPO) to fund cut flower marketing and research to help increase the consumption of cut flowers in all retail channels. These efforts will benefit all members of the cut flower community, from growers to consumers and everyone in between.

"The Floral Marketing Research Fund is honored to receive this generous donation from the Flower Promotion Organization for research benefiting such a large portion of the industry," Paul Bachman, president of both the FMRF and Bachman's, Inc., said "Discussions are already taking place about the expansive cut flower research projects that could be funded through this donation."