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Funeral Directors and Flowers Report PDF Print E-mail
New Report Released 
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A guide to floral tributes in funeral services, consumers' reactions, and feedback to improve relationships between floral retailers and funeral directors.

The downloadable FREE report includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers' reactions toward sympathy flowers, the relationship between floral retailers and funeral directors and more.

The Funeral Directors and Flowers report analyzes results from a survey of nearly 200 members of the National Funeral Directors Association (NFDA). The report contains ready-to-implement ideas, checklists and detailed suggestions from funeral directors, and is the first of its kind in more than 20 years.

The reports is indexed and clickable throughout -- use the bookmark tool to guide you through the different chapters.

A must-have for the floral and funeral industries. 


New Study Provides Insight on Purchasing Barriers for Non-Flower Buyers PDF Print E-mail

The Floral Marketing Research Fund has released results from a study that provides new data about the barriers to and motivations for purchasing flowers.

The results were released at the American Floral Endowment’s (AFE) annual fundraising dinner on Sept. 19, held in conjunction with the Society of American Florists’ (SAF) annual convention in Phoenix.

“This study presents useful information about purchasing barriers that industry members have not seen before,” Gabriel Becerra, FMRF committee member and president of Golden Flowers, said. “The results are easily understandable and contain compelling and practical ideas to implement and get business from non-flower buyers.”


Highlights of the study include:

Wake Up Call! More than 8 in 10 adults surveyed do not plan on buying flowers in the next 12 months. How could you or your business change this?

  • Price incentives, coupons, discounts
  • Lower shipping or delivery charge offers
  • Guarantees for vase life and delivery time
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